By positioning your DXN business in front of worldwide aging trends you can never go wrong and the possibilities of getting successful are endless. Below are just a few reasons why:
PEOPLE WANT TO CONTROL HOW THEY AGE
HEALTH & BEAUTY INDUSTRY REPRESENTS OVER US $500 BILLION WORLDWIDE
Society is aging on a global scale, influenced by increased life expectancies, declining birth rates and better standards of healthcare. By 2012, approximately 26% (80.6 million) of the US population will be aged 55 and over, up from 24% in 2007
PEOPLE WANT TO CONTROL HOW THEY AGE
- Baby boomers are the first generation in history who refuse to blindly accept the aging process. They are also a powerful economic force; they represent only 28% of our population yet their spending power represents 50% of our economy. Until recently, selling products to baby boomers had been all about how to help them remember what it was like to be young- oldies music, retro clothes, and 50s style. Today, it has gone a step further, baby boomers are starting to buy things that actually make them younger in terms of having a healthier body, more acute senses and a sharper mind.
- In the new economy, the sheer quantity of compensation is no longer enough. More and more, we have come to realize we also want a certain quality of income. We do not simply want money-we want lifestyle.
- 20% of the average corporate workday is spent just commuting to and from work – and up to 50% of the time spent inside the workplace is wasted around the water cooler, gossiping and talking to other people. More and more people are beginning to realize - they’d rather spend that time with their spouse or their children. They’d rather get their work done in a few hours, and then get back to the business of being with the families.
HEALTH & BEAUTY INDUSTRY REPRESENTS OVER US $500 BILLION WORLDWIDE
Society is aging on a global scale, influenced by increased life expectancies, declining birth rates and better standards of healthcare. By 2012, approximately 26% (80.6 million) of the US population will be aged 55 and over, up from 24% in 2007
- As you can see, aging is the dominant demographic trend across North America, Europe, and much of Asia. The aging population contributes to the growing market of people desiring anti-aging products and able to pay the premium prices they command. Statistics show that Global cosmetics and toiletries market is currently worth $333 billion (USD) and global nutritional products category was estimated at $240 billion (USD).